To get noticed...

If they don't sit up and take notice, your business is sunk.

So here's what it takes: you gotta be different.

What have you tried in your NM business that's different from the usual?

Yes, different doesn't guarantee success. But doing the same as everyone else guarantees you won't be noticed. Who wants to be like an airline where no one cares which one they fly, so long as they get there?

Use comments below. You don't need a password...or anything else. Just tell what you have done, successful or not, that is different from the same old same old in your business.

P.S. These folks bared all to get people's attention...

Blink Twice If You Like Me

I see fireflies often when I run in the evening. They always make me smile, but I never realized what was going on...

When you see them in the evening, they're different species that are all rising into the air at the same time. The fireflies in the air are all males. Each species of firefly has their own blinking pattern. And that's how they find their match-mates

"Down in the grass, females are sitting and observing. They look for flash patterns of males of their own species, and sometimes they respond with a single flash of their own, always at a precise interval after the male’s."

“Most people don’t realize there’s this call and response going on.”

Way more complex that I'd have guessed. Wonderful piece right here. Reminded me of the challenges we have as buyers and sellers, trying to find each others' best matched blinking patterns. Hehe.

Since they judge a book by its cover...

how about different covers? You know, for the same email. Uh, book.

A cover with the half dressed girl appeals to A, but a half naked boxer with a gun appeals to B.

Same book inside.

You can do the same with email messages: If you have a good message, send one with subject line A; wait a few days, and send all those who did NOT open the first email, the same message inside. But this time, with a DIFFERENT subject line.

You can do this RIGHT NOW.

That's just one of about a dozen clever email tips two extremely, no - wildly successful marketers offer. I just got them, totally fun and helpful. Not $1997 or $497. Under $99 even. HERE.

One Minute 'Why Don't They Buy' Movie

Last week I did a live webinar for a neat company. So for you, I took one point and made a little one minute movie...And yes, I know the last link (to my blog) on the last image doesn't work yet. Sigh.

Click HERE for the QuickTime One Minute Movie:
Why Don't They Buy?

YouTube version:

Time wastes too fast...and the pursuit of happiness

May I introduce you to Thomas Jefferson?

Two favorite shots...

His living room...

And the full-of-life Dolley Madison's take on life when her niece was all tangled up in trivialities...

Prepare to be delighted and inspired.

How to sell to the choir

It's easier to sell religious stuff to the choir than to the heathen...


"No thanks."

That's what Lulu's friend told her about her organic skin care products. Certified organic, even.

How could anyone say NO to certified organic skin care products, thought Lulu. Doesn't every woman know that regular skin care products are made of chemicals and toxins that go directly into your skin? Over time, they take their toll on how you look...

Yes, they often hype good-sounding popular herb on the label, but very little of that is in the product. Read the ingredients...you'll see.

Back to Lulu and her friend. The friend is sticking with Ponds for $6. Not Lulu's which is 3 times more.

Lulu's friend is an organic skin care heathen. Even after hearing all the reasons, she passed. Lulu got over it. She realized that:

-Certified organic skin care products are a specialty item.
-Specialty products come with specialty prices.
-Specialty priced stuff requires people with shared values to buy them.

Lulu decided right then to market only to her choir - someone who:

• really cares about her skin and thinks she can do something about it.
• realizes that what you put on your skin will make a big difference in how it looks over the years.
• realizes chemicals and toxins are not good for your skin over the long term.
• appreciates that certified organic skin care products do not have the harmful ingredients the other stuff has.

That's her 'religion' and she's sticking to it.

(Lulu also noticed that her well-intentioned attempts at "educating" her friend came across as nagging. So she let go and saved the relationship.)

Remember: If your product is specialty, it will likely be specialty priced. So you need to ask for folks who share the value which is the basis for the product's design and price.

People are different. Live with it.

Isn't it easier to sell religious stuff to the choir than to the heathen? What's your religion?