Ready to open your own hot button customer club?

If you're one of the many who's not having much success recruiting in our business, but you love your product and the business, console yourself with this:

Of any average 100 people in the Western world, how many do you think want to do ANY kind of 100% commission sales (real estate, stocks, insurance, network marketing, etc.)? Either part time or as a career? (100% commission sales is where you only get paid IF you make a sale.)

They say 1-3 at most. You can ask people you know to validate that for yourself. Not many to choose from, hmm?

And you might guess they have many people chasing them. In all kinds of businesses, not just ours.

But, of those same 100 people, how many buy stuff and are consumers of products and services?

And of the latter 100%, we can probably say that 1 in 10 of those, or 10 of the 100, might already be a member of your hot button club - that is, they have an attitude similar to yours as it relates to your product story. They prefer alternatives to drugs, say. It's like finding other people who play tennis - you know instead of golf - if you're a tennis player. Or finding others who recycle or like organic.

What if you reframe you job as building and growing your hot button customer club? Asking for people lilke you to begin with? Those who have a world view, attitude, or hot button, that is similar to yours where your product story is concerned?

Wouldn't that give you more confidence and less stress when approaching people? Like, "Do you know anyone who might like to play tennis?"

If so, there's a member of your hot button club. For your tennis hot button. Now do that with your product story.

Can you?

Word from our sponsor:

How to develop your personal hot button customer club is discussed in the book,
"If My Product's So Great, How Come I Can't Sell It?"

There's a 3-day live phone class on it July 29-31. Info here. 15 Active spots. Auditors OK.

Kim Klaver | Klaver | network marketing |sales training |motivation| self improvement

Antidote for not setting any speed records in your business

Who remembers this old adage:

Network marketing is based on the principle of a lot of people doing a little.

Not a few doing incredible and unbelievable things (although there are a few who do that).

Where would all the top bananas be if they didn't have those 85% in their businesses, who are part time, hmm?

(The Direct Selling Association reports that 85% of those in our industry are part time.)

So go ahead and feel GOOD about doing this on a part time basis. And reach out to and nurture the other part timers, who also have other commitments in their lives, just like you. Don't let anyone bully you or make you feel second class because you have other commitments in your life. Build it on the principle that has withstood the test of time in many movements:

It's a lot of people doing a little.

Happy trails to you if you DO stumble across someone who wants to build an empire.

Meanwhile, you can be taking in a few hundred each month with your current efforts.

Word from our sponsor:

How to develope your personal hot button customer club is discussed in the book,
"If My Product's So Great, How Come I Can't Sell It?"

There's a 3-day live phone class on it July 29-31. Info here. 15 Active spots. Auditors OK.

Kim Klaver | Klaver | network marketing |sales training |motivation| self improvement