"The new currency is trust, authenticity, and a good story."

This little gem, which sums up the heart and soul of the New School of Network Marketing, came from the Internet's most loveable cartoonist Hugh MacLeod. It was a comment, not a cartoon.

Trust. Firm reliance on the integrity, ability, or character of a person or thing.

Authentic. Conforming to fact and therefore worthy of trust, reliance, or belief: an authentic account by an eyewitness.

Good story. Within network marketing, that's: something that happened to someone. Told in a human voice. With picture words. That a 13-year old can understand.