Are you a Gucci or a Wal-Mart?

Are you sick of hearing, "It's too expensive"?

Here's an idea.

Decide what kind of "store" you are. Gucci or WalMart?
Tiffany's or K-Mart?

That will determine what kinds of customers you ask for.

If you're Gucci, you don't sell run-of-the mill products.

As a Gucci, your ideal customers, if you happen to be selling nutritionals, will be those who expect to see something better for their health than they can get GNC. And they expect to pay more. Goes with the territory.

Nutritional products offered by Network Marketing companies are specially formulated, and not cheap. Why should they be? They're for the Gucci health shoppers, not WalMart health shoppers. There are many of both. But they're very different.

If you position yourself as a Wal-Mart by going after everyone, how can you be surprised that these folks complain that your products are "too expensive?"

They were invited into the wrong store. You are not a Wal-Mart for health.

If you know you're a Gucci, remember to only ask for those who want more than a run-of-the-mill nutritional supplement. People who want their health back tend to be Gucci health shoppers, for example. Like Donna Regalado on Network Marketing Central. (Enter her name in the top left Search box there.)

So decide whether you want to be perceived as Gucci or Wal-Mart.

Then act like it when you market your products or services.