2009 Way to Say Goodbye to Money Pressures?

"As long as we can keep decreasing our bills we can keep making less money."

Just in...

"A small sign of the times: USA Today this week ran an article about a Michigan family that, under financial pressure, decided to give up credit cards, satellite television, high-tech toys and restaurant dining, to live on a 40-acre farm and become more self-sufficient. The Wojtowicz family—36-year-old Patrick, his wife Melissa, 37, and their 15-year-old daughter Gabrielle—have become, in the words of reporter Judy Keen, "21st century homesteaders," raising pigs and chickens, planning a garden and installing a wood furnace." -Wall St. Journal (PDF in case.)

In a delightful and insightful report on 2009 living by Peggy Noonan, (PDF in case) we see small but growing signs of a changing attitude in some folks...from wanting the boat, the vacation cabin, the extra fine car, the newest video games and consoles, to this realization:

"The more stuff you own the harder you have to work to maintain it."

Is this the story of the future? More here (PDF in case).

P.S. If this attitude takes hold, what will happen to dear Frank Kern? :)

#1 Trick to building a list of rabid buyers

The 80-20 rule changes the leads generation game.

Most of us know it first hand: Of your total number subscribers, readers, customers or downline, about 20% give you most of your action. Sometimes, it's much less.

So if you have 100 readers, 20 (or less) will be your regular buyers, waiting for your new stuff. The rest are well, not very important to your financial well-being.

Most leads generation programs or traffic-getting programs, though, entice you with BIG lists. (And of course, in 15 seconds.)

But whether you have 355 or 35,550 on your list, those who perform regularly (that means "buy" if it's your subscribers) comprise less than 20%.

So what does that mean for your list building focus?

This: stop fixating on building a big list. Very expensive to get a list where 80% do zip.

Build only the 20% part of the list. Those who will LOVE it, and buy regularly because they love what you offer.

Why focus on the others?

Next: What to offer the 20%-ers...