Confession

It's almost Sunday, so here we go.

I have promoted Frank Kern's intensive and life-changing marketing program to my readers. Why did I do that, when I've written on my blog, that the chances of your succeeding with anything gurus market, are small? (Mostly because it's so hard to find the right people who are active buyers for what you're selling.)

Two things you should know.

1) Frank's sale numbers are small, too.

Just before he opened yesterday, he wrote that he had about 36,000 people opting in to his site for this, i.e. entering their email to receive more info. Four hours into the sale, he said he'd already taken in $500,000 - half a million dollars. Sounds like a lot and it IS. However...

$500,000 means about 250 folks bought it during that time, including some of you - @ $1997. (Yes, payments available.) That is less than 1 percent of the 36,000 people looking. Remember that. Nearly ALL of the people on his list are just lookers, too.)

I am not a "looker" when I see what I want. What he teaches - how to find, bond and maintain relationships with people who are looking for what you market - are forever principles. OK that brings me to:

2. Frank's stuff does not depend on the latest system, Google policy, or hot niche.

Confession. Because of the constant hoopla regarding other Internet marketing approaches, like PPC (Pay Per Click) or CPA (Cost Per Action), I bought 7-8 of the most marketed of those programs over the past 9-12 months. I had my programmer learn them and test them. Almost full time.

PPC and CPA are a kind of affiliate marketing online, where you begin running say, Google ads, and creating landing pages and blogs for the products. If you make a sale through one of your sites (or their affiliate site) you earn part of the sale price of what you sold.

A few folks, after years of intense effort (at PPC and CPA), have done very well. But not us. Here were my results after 9 months almost full time effort of my programmer (who enjoys marketing online):

Good: We got a lot of experience learning how to do this stuff. Hundreds of hours.
Bummer: No income. I can live with that however. Nothing like this is quick. But here's what I'd rather not live with:

1) the specific rules of the game change constantly (Google changes their PPC rules almost every month) so your carefully planned ad campaigns work one day and not the next. The CPA networks inactivate campaigns they offered weekly - AFTER we'd built sites for them - with no notice. So all the work we'd done was suddenly useless.
2) what we learned technically, has very little application in a people business. Except of course to sell it to others. :(

That's why, after all the effort and money spent on the PPC and CPA Internet Marketing "systems" I turned back to marketing basics - marketing something that adds to my life, and finding, bonding and offering what I have to people of like mind.

And that's what Frank teaches better than anyone I've come across, so far. Despite his self-conscious little weirdnesses and his Jesus-like long hair.

P.S. A couple of folks asked me if I get paid in case someone buys Frank's program through my link. Of course! I became an affiliate of his after I fell in love with his stuff a year or so ago. So like anyone who makes a sale, they pay me. (If the sale sticks, just like in NM.) In the past six months, I have passed on most all promotions I've been offered. Not because they won't help SOMEone, but because almost no one but Frank teach marketing principles that coincide with my own. It's for people who love what they sell, and who want to seek out people of like mind.

False headlines

Some people, in a desperate attempt to get us to open their email, use outright lies.

Got one today from a person I've worked with before. The SUBJECT was:

You Made a Sale

So of course, I opened it with happy anticipation...

But the email said:

"That is what you will see flooding your email box
at the end of this month.

"Go here to see what GURU Mark says about this upcoming
brand new mega launch..."

I emailed the sender right back, asking why he'd had to tell me a lie to get me to open his email.

His quick reply:

"Sorry Kim....

"Just a tactic we use to make sure the emails get opened."

So that's what it's come to. Outright lying as a tactic among online 'friends' to get us to open emails. This is the second time someone's done that to me of late. I got off both lists.

Am I wrong to have this reaction?

P.S. This was not a network marketer. He's an affiliate launch sales manager. That means he promotes launches of certain online programs to folks he hopes will market the program for him.