Time wastes too fast...and the pursuit of happiness

May I introduce you to Thomas Jefferson?

Two favorite shots...

His living room...

And the full-of-life Dolley Madison's take on life when her niece was all tangled up in trivialities...

Prepare to be delighted and inspired.

How to sell to the choir

It's easier to sell religious stuff to the choir than to the heathen...


"No thanks."

That's what Lulu's friend told her about her organic skin care products. Certified organic, even.

How could anyone say NO to certified organic skin care products, thought Lulu. Doesn't every woman know that regular skin care products are made of chemicals and toxins that go directly into your skin? Over time, they take their toll on how you look...

Yes, they often hype good-sounding popular herb on the label, but very little of that is in the product. Read the ingredients...you'll see.

Back to Lulu and her friend. The friend is sticking with Ponds for $6. Not Lulu's which is 3 times more.

Lulu's friend is an organic skin care heathen. Even after hearing all the reasons, she passed. Lulu got over it. She realized that:

-Certified organic skin care products are a specialty item.
-Specialty products come with specialty prices.
-Specialty priced stuff requires people with shared values to buy them.

Lulu decided right then to market only to her choir - someone who:

• really cares about her skin and thinks she can do something about it.
• realizes that what you put on your skin will make a big difference in how it looks over the years.
• realizes chemicals and toxins are not good for your skin over the long term.
• appreciates that certified organic skin care products do not have the harmful ingredients the other stuff has.

That's her 'religion' and she's sticking to it.

(Lulu also noticed that her well-intentioned attempts at "educating" her friend came across as nagging. So she let go and saved the relationship.)

Remember: If your product is specialty, it will likely be specialty priced. So you need to ask for folks who share the value which is the basis for the product's design and price.

People are different. Live with it.

Isn't it easier to sell religious stuff to the choir than to the heathen? What's your religion?