To get noticed...

If they don't sit up and take notice, your business is sunk.

So here's what it takes: you gotta be different.

What have you tried in your NM business that's different from the usual?

Yes, different doesn't guarantee success. But doing the same as everyone else guarantees you won't be noticed. Who wants to be like an airline where no one cares which one they fly, so long as they get there?

Use comments below. You don't need a password...or anything else. Just tell what you have done, successful or not, that is different from the same old same old in your business.

P.S. These folks bared all to get people's attention...

Blink Twice If You Like Me

I see fireflies often when I run in the evening. They always make me smile, but I never realized what was going on...

When you see them in the evening, they're different species that are all rising into the air at the same time. The fireflies in the air are all males. Each species of firefly has their own blinking pattern. And that's how they find their match-mates

"Down in the grass, females are sitting and observing. They look for flash patterns of males of their own species, and sometimes they respond with a single flash of their own, always at a precise interval after the male’s."

“Most people don’t realize there’s this call and response going on.”

Way more complex that I'd have guessed. Wonderful piece right here. Reminded me of the challenges we have as buyers and sellers, trying to find each others' best matched blinking patterns. Hehe.

Since they judge a book by its cover...

how about different covers? You know, for the same email. Uh, book.

A cover with the half dressed girl appeals to A, but a half naked boxer with a gun appeals to B.

Same book inside.

You can do the same with email messages: If you have a good message, send one with subject line A; wait a few days, and send all those who did NOT open the first email, the same message inside. But this time, with a DIFFERENT subject line.

You can do this RIGHT NOW.

That's just one of about a dozen clever email tips two extremely, no - wildly successful marketers offer. I just got them, totally fun and helpful. Not $1997 or $497. Under $99 even. HERE.

One Minute 'Why Don't They Buy' Movie

Last week I did a live webinar for a neat company. So for you, I took one point and made a little one minute movie...And yes, I know the last link (to my blog) on the last image doesn't work yet. Sigh.

Click HERE for the QuickTime One Minute Movie:
Why Don't They Buy?

YouTube version: