Should you buy Tony's Money Masters program?

How many emails have you gotten from folks promoting Tony Robbins' first "product launch" with Frank and John? Here's from Tony's first no cost video (my fancy affiliate link). You see this text after you enter your email on the page above.

"In this interview I (Tony Robbins) meet with two very successful students, Frank Kern and John Reese. Both of them are self-made multi-millionaires who made their fortunes by selling products on the Internet. What’s particularly interesting about both of them is that neither had any “real” education. Neither one finished college and they both went from being broke to becoming wealthy.

"And they still continue to thrive in today’s economy. So the purpose of this interview is to uncover the traits that successful people have in common. Specifically, the traits that cause them to take massive action and follow through. As you’ll see, the solution is really quite simple and available to us all."

Just because it's "simple and available to us" all 1) doesn't make it easy and 2) offers no guarantee of success. We've learned that, haven't we boys and girls?

The video here is good fun stuff tho.

Tony's Money Masters program coming out Tuesday (Sep 1). If you enter your email in the link above, you'll get a notice directly from Tony.

The program will be a 'pay for shipping only' type trial. There will be DVDs, CDs and workbooks - over some months - to help you develop the traits you need to take action. Perfect if you need a good kick in the butt to get yourself off the dime. And if you have a direction you want to pursue.

If you're not sure how or if you want to make money online, or if your confidence needs development first, this might not be the best thing for you.

P.S. I've known Tony for 22 years. He's high powered and not everybody's style. There is no doubt however, about his immense success - something he attained by helping millions of people reach new personal heights that they never dreamed possible. So now he'll use those skills showing folks to become online marketing success stories like Frank and John. Worth checking out.

P.P. S Here's the second video. How did John take in a million $ in sales in one day? Awesome and enviable. Remember this before you get depressed over it - he had been building a paying list for years and on that day, sold "how I did that" to thousands of struggling Internet marketers.

My brother Bert's way to become (financially) independent

Bert look-alike when we were little.




For most of my adult life, I've bought into the idea that if you learn how to make enough income, you can become independent. You know, not having to do stuff you don't like or with or for people you don't like. Or when you don't like.

How many of you buy the income-producing programs so you become independent of (don't have to go to) that daily job?

But there's another way to become independent: spend less so you have to earn less. That too, is freeing in a very different but wonderful way.

My brother Bert was an extreme example of spending less - to the point where he was totally independent of any social or financial obligations.

In the middle of a successful art career, he decided he'd had enough with the office politics. For years, he'd also had running battles with our Mother about what was important in life. She had insisted for example that he should be more like his super-achiever sis (me, sigh).

Once Bert came to the University of Michigan where I was studying at the time, so he could tell her he was at U of M too (like Kim). He didn't tell her he'd taken a job there in the kitchen (as a dishwasher).

About 10 years later (some 20 years ago now) Bert had had enough with people trying to run his life. One day he decided to live with the fewest obligations possible: a homeless shelter. He wouldn't need a job to pay for housing. There was no dress code. Best, the office politics he could not abide wouldn't exist. Nor would he have to deal with his independent art clients, who haggled about work and prices beyond what he could stand.

He told me once he knew more about homeless shelters from New York to Florida than anyone else alive - he'd stayed in them for over 3,000 nights - almost ten years.

But a year later, the requirements for living in shelters changed: now there were hours and rules for coming and going. This didn't sit well with Bert.

He didn't want people telling him when to come and go, so he decided to live on the streets, literally.

He traveled, by bike, from Michigan to New York to Florida, staying with friends from time to time, but mostly sleeping outside. He'd been a landscaper and loved the earth and wanted to tend anything that grew from it. He learned to make bedrolls for all variations of weather.

He was, by his own account and everyone who knew him, independent. No one could tell him what to do. No one did. He lived the way he wanted - no obligations he did not want. And he was happy to forgo all the niceties us regular folk seek - because they took away his independence. He would not be enslaved. Or bossed.

I wrote a little obit here for him here last year...

Anyway, ask yourself: why do you go to work everyday? Isn't it to pay the bills? For the niceties you want(ed)?

And now we are slaves, working to service the debt we traded for the sweets of life. Still seeking independence. Buying into anything that offers it. We give ever more money for expensive programs, spend more of our limited time here seeking online distractions. And for the most part we're only enslaving ourselves more.

My brother Bert had a different way of becoming independent. He traded all the niceties he'd known - and he'd known plenty - for his independence.

Bert was extreme. But the Buddha too, had little more than his (fine) robe and some sandals. And 400 years later, Jesus didn't have any more.

While I'm not as extreme (yet) as Bert or Jesus, I've realized there is a lot I can do without. Some of you know I am back in CA and live in Berkeley again. In this town, folks have a practice of putting useful things (that one doesn't want anymore) right outside on the sidewalk. You attach a "FREE" sign. Within an hour, the stuff will be gone.

I have put stuff out each day...It's always gone within 20 minutes. Bookcases, dressers, CD cases by the hundreds, lamps, teddies, books, just stuff. All useful to someone else.

Amazing feeling.

Less is more.

Might be a phase, but it feels good right now.

Your experience?

Dare to focus?

From a conversation today with the CEO of a forward looking network marketing company...

Here's the biggest obstacle he sees re his company's reps not making more sales or bringing in more recruits than they do:

"Far too many people use the little time they have trying to do too many things," he said. 'Focus' in my opinion is the key. When I speak with Reps and I do that on a daily basis - they are juggling too many balls; trying internet, speaking with people - home demonstrations. I am of the opinion focusing on one as the main way is best. Far too many people use the little time they have trying to do too many things..."

He's not the only one saying that...

Do you agree? Take the 2-question survey here. See what your cohorts are saying.

Who's the best news marketer?

Re marketing the death of Sen. Ted Kennedy...

Which image and headline would you rather go back and see? This?



Or this?


The one on the bottom is a version of what every news publication ran, from the NYTimes, to Fox News (online) to the Huffington Report. But not Matt Drudge. He ran the top one on his home page.

About an hour ago, Fox News online got the message and changed the image of Ted they had up all day - from the current (77-yr-old) version to one showing JFK and RFK and Ted...all 40 years younger.

News too, needs a marketing edge. Drudge one-ups the big guys almost every time with small, thoughtful touches like this.

P.S. Matt Drudge started as a one man show from his apartment five years ago. He was unencumbered (then or now) by corporate bosses who were - and are still - too afraid to be bold.

The myth of "multi-tasking" - more evidence

So you thought multi-tasking was a time saver, huh?

Stunning research shows that's not so - even college students are fooling themselves...

The less multi-tasking they did, the better they did. Worse, multi-taskers are "suckers for irrelevancy" says a professor who conducted the study.

Less is more wins...again. Thanks, Kathy Sierra.

Who can find three unique and interesting ads here?

Here are the current survey results for "Which of these ads works best?"

We got two out of three...

Q 1. Most people (87.6%) agreed that a poorly written ad sent to the right market will do better than a brilliantly-written ad sent to the wrong market.

192 out of 219 agree with the advertising gurus: A beautiful ad for golf clubs signed by Tiger Woods will not get you to buy the clubs if you don't do golf. But an ad for my favorite tennis racquet, no matter how badly written, will get me to tear it out or print it out, for when I'm in the market.

Q 2. 70% agreed with this statement: If what you say or write can easily be used by others ("We're just the best company around" or "we have the most scientifically advanced product out there") you won't sell anything.

Because consumers see or hear the same claims and promises from your competitors. How often do you have to hear that every product is the 'best' before you stop listening and get advice from people who actually use it (who are not also selling it)? Most of you got that right, too.

Q. 3 What's cool and unique about your product -
that's where we need help.

Look at the current survey results for "126 responses to Q. 3 here (click on 'show replies' to display). How many do you see, of all those submitted, that are really unique and attention grabbing?

(Take #7 - "innovative pay plan that no other company has." How many companies tell their reps that very same thing, and have them repeat it to prospects?) Or mix in the product with selling the business? (#125 - "Our products are revolutionary and simple and easy to use; immediately bio-available, no more pills or powders and they are great samples.") Plus, jargon makes some of them incomprehensible to anyone not in that company - #110 for example. Oi vey.

Challenge: Who can find three of these that are unique, interesting and could likely NOT be copied by everyone else selling something similar?

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